Professional Rodeo Cowboys Association and Choctaw Casinos & Resorts Announce Multi-year Partnership
August 9, 2021
(DURANT, OKLA.) August 9, 2021 — The Professional Rodeo Cowboys Association® (PRCA) and Choctaw Casinos & Resorts today announced a multi-year partnership that brands Choctaw as an Official National Partner of the PRCA, including sponsorship of the Wrangler National Finals Rodeo® (NFR) and several rodeos in Oklahoma. The three-year agreement covers all 2021, 2022 and 2023 NFR events.
“This is a very proud moment for us,” said PRCA CMO Steve Rempelos. “It’s extremely gratifying when you can partner with an organization whose beliefs align with ours. We believe this is just the start to a long-term mutually beneficial relationship.”
“We are thrilled to partner with the PRCA in sponsorship of the bullfighters of the National Finals Rodeo and other rodeos across the state of Oklahoma,” said Choctaw Nation of Oklahoma Chief Gary Batton. “As the ‘world’s oldest and biggest rodeo organization,’ PRCA is a leading entertainment brand that has brought fun and enjoyment to generations of families. This is an excellent opportunity for the Choctaw name to be seen at more than 700 events each year to over 40 million rodeo fans who all share our Choctaw values of Faith, Family and Culture.”
In partnership with the PRCA, Choctaw will receive endorsements with select PRCA athletes, branding on the bullfighters’ jerseys, sponsorship of the NFR back number announcement and custom content in PRCA and NFR advertising. On a community level, Choctaw will be the official sponsor of a number of Oklahoma rodeos over the coming years.
About Choctaw Casinos & Resorts
Owned and operated by the Choctaw Nation of Oklahoma, the third largest Indian Nation in the United States with close to 200,000 tribal members and 10,000 employees. Choctaw Casinos feature a variety of gaming, hotel and resort properties throughout southeastern Oklahoma. Locations include: Durant, Grant, Pocola, Idabel, Broken Bow, McAlester, Stigler and Stringtown. The Choctaw Casino & Resort-Durant is currently undergoing a $500 million expansion that will add 1,000 more rooms and create a 1,000 new jobs. In addition to the increased room capacity, the plans feature an expanded gaming floor and fresh amenities such as new pools, parking garage, retail space, entertainment options and dining venues. The expansion is expected to be complete Summer 2021. For more information, visit www.ChoctawCasinos.com.
About Professional Rodeo Cowboys Association®
The PRCA, headquartered in Colorado Springs, Colo., is recognized as the unsurpassed leader in sanctioning the sport of professional rodeo. The PRCA’s mission is to unify membership in providing an innovative fan experience, to grow the sport of professional rodeo and provide new expanded opportunities for our membership and sponsors. Since 1986, the PRCA has paid out more than $1 billion in prize money to its contestants. The PRCA offers the best cowboys and the best rodeos; delivering the best fan experience while positively impacting our communities and embracing the spirit of the West. A membership-based organization, the PRCA sanctioned 732 events in 2019, and there are more than 40 million rodeo fans in the U.S. The PRCA televises the sport’s premier events, with the world-renowned Wrangler National Finals Rodeo on The Cowboy Channel and RFD-TV and streaming on the PRCA on Cowboy Channel Plus App. The PRORODEO® Tour and RAM National Circuit Finals Rodeo also air on The Cowboy Channel and RFD-TV, and the PRCA on Cowboy Channel Plus App. PRCA-sanctioned rodeos donate more than $40 million to local and national charities every year. For comprehensive coverage of the cowboy sport and daily updates of news and results visit the PRCA’s official website, www.prorodeo.com.